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Drive Nova – Customer Persona Development Project
Project type
Customer Persona
Date
February 2026
This project showcases the creation of 10 fictional customer personas for a fictional automobile brand called Drive Nova. The objective was to simulate a real-world customer research and segmentation process using structured data analysis and persona development techniques.
The personas were created using:
Excel for structured customer data simulation
Survey-based behavioral assumptions
Market segmentation principles
Canva for visual persona card design
Each persona includes:
Demographics (age, location, education, family size)
Income range, motivations, and goals, Barriers and concerns, Digital behavior patterns
Brand values, Personality traits
The goal of this project was to demonstrate how customer insights can guide strategic marketing decisions in the automobile industry.
